Yves Saint Laurent — M. Beatnik

Saint-Just will help you think how French Couture goes. Picture in you eye this line: On the end here you see Mme. Coco. On the end there you see M. Crocodile. Now look. There in the middle you see Yves Saint Laurent.

He is no relation to me, Saint-Just. Ho ho! But he is nonetheless the great man of fashion. He invent the BEATNIK! What is more, you do not have to go to France to be beatnik. Yves Saint Laurent invent the pret-a-porter fashion. This means you can buy YSL anywhere: at the Post Office, the drug store, even the gasoline shoppe, everyone sells the YSL. And you do not need the tailor. Put it on, it fits and — voilà! — you are M. Beatnik, or maybe M. Safari-man or Mlle. Smoking Woman.

After YSL, M. Dior looks like big fool. He runs away! He is never seen again! That is why I say of the “Grands Trois” of the French Couture, M. Laurent is the second, or perhaps the third.

Leave a Reply